African Journal of Hospitality, Tourism and Leisure (Jan 2018)
Tourists revisit intentions based on purpose of visit and preference of the destination. A case study of Tsitsikamma National Park.
Abstract
Destination managers of tourist attractions need to understand the benefits of tourism and, thus, the importance of studying visitors’ intentions. Revisit intention have often been highlighted in the literature as an important research topic in competitive market of tourism destinations. Revisit intention and positive word of mouth recommendations have also recently been regarded as indicators of destination loyalty. This study investigated revisit intentions based on tourists’ purpose of visit and preference of the Tsitsikamma National Park in South Africa, as a tourist destination. The study further investigated the overall satisfaction of the tourists by the experience in the national park and further analysed if there were any statistical differences in responses regarding future visit, recommending the national park to others and making the national park first choice preference in future based on the purpose of visit and preference of the national park. The results of the study established that there were more leisure tourists than business tourists at the time of the survey and this further revealed that there were no significant statistical differences between responses to future visit, recommending the national park to others and making the national park a first choice in future visits when seen between leisure and business tourists based on purpose of visits and preference of the park. The results further indicated that tourists were satisfied overall with their experiences in the Tsitsikamma National Park.
