Data on people's interests related to entry into the Chinese market based on Internet activity corresponding to real-world statistical data in the period 2004–2015 in Japan

Abstract

This data article describes Internet activities in Japan related to entry into the Chinese market from 2004 to 2015 using data obtained from mining Google Trends. The search volumes were processed and correlated with statistical annual data on the number of Chinese companies founded by investment from Japanese companies. Relative search volumes generated by Google Trends reflect the increase and decrease in the number of Chinese companies founded by Japanese companies in the “real world.” The correlation between relative search volumes generated by Google Trends and foundation of companies in the “real world” in the study period (2004–2015) was statistically significant. Keywords: China, Japan, Google Trends, Data mining