Social media as a source for cities reputations: Evidence from top-ranked cities.

Abstract

The purpose of this paper is to investigate the relationship between popularity in a social media network and cities reputations. Additionally, city reputation is measured in this study by the Reptrak score provided by the Reputation Institute and numbers of tourist. This study used a quantitative methodology. The sample was composed of the top thirty-seven ranked cities. Content analysis was used to examine the correlations between reputation ranking and social media metrics from Facebook, Twitter, YouTube, and Instagram. The results indicated that popularity in social media is clearly a major determinant of the reputation of cities but only from a tourism perspective.

Keywords

• Social media
• reputation
• cities
• influence