Screening the Digital Landscape

Abstract

In the era of digital transformation, companies are increasingly utilizing social networks to enhance business dynamics. This study investigates Generation Z employee perceptions regarding the integration of social media platforms in the workplace. A comprehensive online questionnaire survey was administered, involving 152 professionals. Findings reveal that employees consider engaging with the public as the most significant advantage of social networks, followed by the potential for swift and effective consumer communication, while broad access to information holds relatively less importance. Negative aspects cited include heightened competition in certain sectors, increased dependence on the Internet, and an excess of advertising. Respondents also identify key company objectives tied to social media adoption, emphasizing the importance of publicizing the company and brand, expanding customer bases, fostering business growth, and enhancing labour relations.

Keywords

• Generation Z Social
• Generation Z
• networks
• Employee perception
• work environment
• COVID-19