Identificando os Condicionantes Socialmente Construídos (Enacted) das Práticas Estratégicas em Ambientes Altamente Institucionalizados

Abstract

This article’s objective was to investigate the relationship between strategic practices and context propertiesenacted by directors of a Protestant Church in Curitiba. Churches are considered highly institutionalizedenvironments. Data collection was conducted through in-depth interviews to compose a body of text, which wasthen analyzed by content analysis using the software ATLAS.ti. The empirical findings show that there isequifinality of strategic practices, because different actions are employed to reinforce the same properties of acollectively enacted context. These practices were centered mainly in: (a) communication and (b) relationshipswith congregants. It can be concluded that these strategic practices support and are recursively sustained by therelationships among three main socially constructed (enacted) properties: (a) Contextual pressures; (b) the Bible,and (c) Denominational Offices.

Keywords

• environment
• practices
• strategy
• Protestant Churches
• content analysis.