RECENT CHANGES AND THEIR IMPACT ON DIRECTING SCHOOL STUDENTS TO ENROLL IN HOSPITALITY EDUCATION: JORDAN SCHOOLS AS A CASE STUDY

Abstract

Hospitality is described as a highly labour-intensive industry where skilled and qualified human resources play a major role in its success. Thus, this paper is conducted to investigate the impact of recent changes on the attitude of school students to enrol in hotel education and to identify the factors influencing this trend. The quantitative approach has been adopted and a structured questionnaire was designed and distributed electronically to the study sample. Results showed that social media, promotion tools, and family environment and society have a significant impact on their knowledge and attitude to join hotel education, while the curricula and extracurricular activities showed a deficient effect on the students' orientation towards hotel education. The significance of this study lies in its uniqueness in addressing an important future issue related to hotel education and its impact on the hotel sector and in providing suggestions for hotel institutions, planners, and researchers to encourage students to enrol in hotel education.

Keywords

• social media
• promotion tools
• family environment and society
• curricula