CONDITIONS OF APPLICATION OF THE SCIENCE OF SIGNS IN THE ECONOMYE

Abstract

In the article the experience of using semiotics in the economy is analyzed, and the way of solving the «paradox of semiotics» and «productivity paradox of IT» as the two most important problems of informatization of the economy and society is proposed.

Keywords

• information development of economy
• sign
• sign construction
• the paradox of productivity of information technologies
• systemssemiotic paradigm