How do Market Orientation and Learning Orientation Impact on Born Global Firm Performance? The Synergistic Effect

Abstract

The purpose of this study was to examine how Market Orientation (MO) and Learning Orientation (LO) influence the international performance of born global firms and to enrich the existing literature with empirical evidence from an emerging country context, Sri Lanka, yet an inclusive research area. The findings of the study were analyzed using 225 ICT export entrepreneurs in Sri Lanka, and the hypotheses were tested using structural equation modeling. The findings reveal that MO and LO significantly influence the international performance of born global firms, and further, it found that LO mediates the MO-Performance relationship, confirming the synergistic effect. The paper then discusses the managerial implications of the findings of the study.

Keywords

• born global firms
• international performance
• learning orientation
• market orientation