Bìznes Inform (Jun 2023)
Modern Management Technologies in the Hotel and Restaurant Business: Practices and Innovations
Abstract
The article is aimed at acquaintance with new technologies that can be used to improve the efficiency of hotel and restaurant management, customer service, and ensuring competitive advantage. Analyzing, systematizing and generalizing the scientific works of many scholars, the current management technologies in the hotel and restaurant business were considered and the best practices and innovations in this area were presented. As a result of the study, the main trends in the development of the hotel industry are identified. The list of well-known companies offering modern management technologies is determined, general classification approaches to innovative technologies are developed. It is substantiated that innovative technologies help restaurant industry enterprises to improve work efficiency, provide better guest service and create a competitive advantage in the market. The list of innovative technologies that are recommended for use at restaurant industry enterprises together with the companies that use them in order to increase efficiency, improve guest experience and remain competitive in the hotel and restaurant business market are determined. The use of digital technologies such as mobile reservation apps or online reservations of rooms has been proven to lead to more bookings and an improved guest experience, and innovative technologies such as robotics, process automation and artificial intelligence can enable more efficient operation, reduce errors and increase guest satisfaction. Prospects for further research in this direction are to study of the most promising and innovative forms of organization of hotel business – apart-hotels, to refer to their economic essence, types and advantages, also to study foreign experience and explore the problems of development of this form of organization of hotel business in Ukraine.
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