Artesanato, Identidade Cultural e Mercado Simbólico: Dinâmica da Vila Progresso em Caçapava do Sul-RS

Abstract

Research on the cultural and symbolic elements that make up the different territories has gained prominence in the social sciences. In the context of the pampa of the state of Rio Grande do Sul, we highlight the studies on the traditional knowledge of rural communities and the commercial dynamics of handicrafts, such as handicrafts produced in wool. Craft production may be related to the traditional aspects of a given region, “re” producing identity elements of a culture through the making and marketing of symbolic products. In order to understand these issues, the commercial dynamics of handicrafts made by the artisans of Vila Progresso’s rural community in Caçapava do Sul - RS were taken as a basis. In this sense, this work aims to understand how the commercial dynamics of handicrafts produced and marketed locally developed. Methodologically, the research was based on an exploratory and descriptive case study, with a qualitative approach. As a theoretical reference, the publications of Canclini (1983), Boudieu (2007), Tedesco (2013), Rieth et al. (2014) and Rieth and Lima (2018) were used. The main results point out that the commercialization of artisanal products in the studied community underwent a process of growth and diversification, taking into account the evolution of the cultural and symbolic scenario of gauchesque artisan products, as well as the appreciation of traditional knowledge in the context of the consumer market.

Keywords

• craft
• marketing
• culture
• symbologies