FOREIGN FIGHTERS PHENOMENON IN THE EUROPEAN UNION

Abstract

Hybrid war is a reality; war does not depend only on conventional means, but includes communication and propaganda strategies whose role is increasingly important. In the last few years, terrorist cells have spent and keep spending many energies in a global propaganda business. This activity is a fundamental aspect of the conflict. This promotion campaign serves several purposes: legitimating its authority, recruiting militants and motivating sympathizers, and intimidating and conditioning those whose cells they consider enemies. What draws our attention is the sophisticated level of professionalism they demonstrate in managing propaganda and terror. This paper seeks to provide a broader view of the European Foreign Fighters (FF) phenomenon by analyzing this target group from a marketing point of view in order to lay the foundations for a strategy to counteract them.

Keywords

• Foreign Fighters
• Hybrid War
• Counteracting Propaganda
• Marketing Strategies