Maketingu Janaru (Jun 2022)

Bi-Matsui, T. (2020). Social Innovation and Market Creation: How Back-to-the-Landers and Hippies Revolutionized the American Food Industry. Tokyo: Hakuto Syobo. (In Japanese)

  • Tetsu Kobayashi

DOI
https://doi.org/10.7222/marketing.2022.040
Journal volume & issue
Vol. 42, no. 1
pp. 111 – 113

Abstract

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