Another reason for the counterintuitive effects of thank-you gifts on charitable giving

Zhou Fang; Zhou Fang; Yong Bian; Yong Bian

doi:10.3389/fpsyg.2022.908556

Frontiers in Psychology (Jul 2022)

Another reason for the counterintuitive effects of thank-you gifts on charitable giving

Zhou Fang,
Zhou Fang,
Yong Bian,
Yong Bian

Affiliations

Zhou Fang: Department of Economic Sciences, Claremont Graduate University, Claremont, CA, United States
Zhou Fang: Department of Economics and Statistics, California State University, Los Angeles, Los Angeles, CA, United States
Yong Bian: Collaborative Innovation Center of Statistical Data Engineering Technology and Application, Zhejiang Gongshang University, Hangzhou, China
Yong Bian: International Business School, Zhejiang Gongshang University, Hangzhou, China

DOI: https://doi.org/10.3389/fpsyg.2022.908556
Journal volume & issue: Vol. 13

Abstract

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Current studies on the effect of thank-you gifts on charitable giving are primarily based on the conclusion of a milestone paper, “The counterintuitive effects of thank-you gifts on charitable giving” which argued that thank-you gifts are mainly driven by lower feelings of altruism. This article argues that the question design in “The counterintuitive effects of thank-you gifts on charitable giving” may lead to a biased conclusion. This article added an extra treatment group to the original study and found that the authors neglected the critical impact of participants’ inference about the usage of the money.

Published in Frontiers in Psychology

ISSN: 1664-1078 (Online)
Publisher: Frontiers Media S.A.
Country of publisher: Switzerland
LCC subjects: Philosophy. Psychology. Religion: Psychology
Website: https://www.frontiersin.org/journals/psychology

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