Environment, Resources and Interpretation: Influences in the Internationalization Strategies of the Food Industry in Brazil

Abstract

This article analyzes the internationalization strategies of companies in the food industry from Paraná State, in Brazil. The logic of analysis sought to corroborate the idea that internationalization is a strategic phenomenon cognitively mediated in the light of environmental pressures and resources within the organization. Therefore, the role of the environment, resources and interpretive schemes are analyzed and used to explain three strategic internationalization patterns found in the food industry of Paraná: domestic, reluctant and active international action. Based on those constructs, and from an institutional and cognitive perspective of analysis, the study contributes to the debate related to homogeneity, heterogeneity and organizational strategic action.

Keywords

• internationalization
• environment
• resources
• interpretation
• institutional theory.