Food packaging design based on network public welfare communication

Abstract

On the basis of analyzing the development of the concept of public welfare packaging, taking the commercial practices of public welfare packaging as examples, the advantages, current situation and problems of food packaging participating in public welfare were analyzed. The design idea of food packaging based on network public welfare communication was put forward. Food public welfare packaging should follow the design principles of commonweal, simplicity, interactivity and communication, and promote the continuous innovation by integrating new media, new materials, new technologies and new contexts, in order to improve public welfare packaging to better serve the enterprise's public welfare communication, so as to achieve win-win results between commercial interests and social benefits.

Keywords

• public welfare packaging
• public welfare communica-tion
• internet commonweal
• design thinking
• csr