The Use of Social Networks in Project Decision-Making: Gender Perception of Information and Indirect Impact during the Election Campaign

Abstract

This article discusses one of the methods of influencing users of social networks.Rationally setting the task of inciting the voter to act in favor of the candidate for deputy at the polling station.After analyzing and selecting objects of influence, methods of indirect influence were used, the task of which was to bring the object to the desired conscious decision.But on the basis of the research and activities carried out, the author proposes one of the options for using social networks to work with objects in accordance with the assigned tasks to obtain the desired result.

Keywords

• social networks
• social groups
• indirect impact on a person
• gender studies
• emotions in the perception of information
• socially oriented information
• election technologies
• election campaign