Analysis of Electronic Business of European Union and Serbia Companies Based on the LMAW-DNMA Method

Abstract

Modern companies perform their business activities in the classic way and electronically. Recently, there is an increasingly pronounced trend for companies from all countries of the world, which means both the European Union and Serbia, to conduct business activities electronically. Electronic business enables the performance of business activities in real time, without geographical and time barriers. The effects of electronic business are, among other things, an increase in sales, a reduction in costs and thus an increase in profits. In this paper, the trend and rankings of the electronic business of companies in the European Union and Serbia are comparatively analyzed. The general conclusion is that the participation of electronic business in the overall business of companies in the European Union and Serbia is increasing. This is almost the case with companies all over the world. The electronic business of Serbian companies is at a lower level compared to companies in the European Union. It is also at a lower level compared to companies in Croatia and Slovenia. Considering the positive effects of electronic business, it is necessary for Serbian companies to invest as much as possible in information and communication technology.

Keywords

• website
• use of enterprise resource planning (erp)
• use of customer relationship management (crm)
• enterprise
• european union
• serbia
• lmaw-dnma method