Marketing i Menedžment Innovacij (Dec 2011)

Development of mobile marketing in Ukraine

  • N.O. Matviienko,
  • V.P. Mazurenko

Journal volume & issue
Vol. 2, no. 4/2
pp. 24 – 29

Abstract

Read online

Considered the features of mobile marketing in Ukraine and the formation of legislation on controlling the use of its instruments, revealed the essential characteristics of definite concepts, specifically mentioned mobile marketing tools, outlined the problem of spam, resulting from the illegal SMS-mailing to the subscribers and presented the ways to solve this issue.

Keywords