Revista de Turism: Studii si Cercetari in Turism (Jun 2011)

ANALYSIS OF TOURISM MOTIVATION TOWARD MARKET SEGMENTATION AND STRATEGIC MANAGEMENT OF BUCOVINA DESTINATION

  • Carmen Emilia CHAŞOVSCHI,
  • Gerd HESSELMANN,
  • Otilia-Maria BORDEIANU,
  • Elena BUHAC

Journal volume & issue
Vol. 0, no. 11
pp. 71 – 76

Abstract

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Bucovina is an important destination within Romania, in the North-East of the country. Since years, the core motivation for travelling to Bucovina was culture and nature.In the last period of time was a pressure for a continue development of tourism within the region. The government and tourism stakeholders are making a major commitment to developing the sector. Despite the good intentions, due a misunderstanding of tourism complexity, are invested efforts in developing tourism offers that are not necessary addressing to a tourism need. For this purpose, a reconfirmation of motivation of tourists coming to Bucovina was needed.

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