STRATEGIC APPROACHES WITH EFFECTS ON COMPETITIVENESS AND PROFITABILITY OF TEXTILE MARKET IN IRAQ

Abstract

This article contains the results of the research aimed at understanding the effects of the market strategies the textile organizations follow to increase profitability, considering that this sector is a pillar of the national economy. In this respect, 7 hypotheses are stated and verified. This research is an attempt to know how to face competition in this industry.

Keywords

• strategic management
• competitive market strategy
• offensive strategy
• defensive strategy
• rational strategy
• competitiveness
• profitabilit