Les pro-am de la vulgarisation scientifique : de la co-construction de l’ethos de l’expert en régime numérique

Abstract

For several years, Internet has seen many pro-ams acting in various domains, from beauty tutorials to scientific vulgarization. This article drafts the constitution of the expert’s ethos from the monographic scientific popularization channel presented by Bruce Benamran. We will see that the pro-am’s legitimity builds itself through the verbal and corporal dimension of the ethos but also in interactions, be it with internauts or with peers, those interactions being allowed by the socio-technic device set up on the web.

Keywords

• pro-am
• popularization
• ethos
• internet
• digital
• legitimacy