METHODS OF STRATEGIC MANAGEMENT OF THE TRAVEL COMPANY RESOURCES WHEN INTRODUCING INNOVATIONS

Abstract

The article deals with the methods of strategic management of resources of enterprises of the tourism industry in the realization of the directions of innovation activity. The features of the resource provision of strategic development based on the innovative approach in tourism in the present conditions are determined. Attention is focused on methods of strategic management using highly intelligent human capital, information and modern technologies, as well as providing financial and financial resources and investments

Keywords

• tourist enterprise
• management methods
• strategic development
• enterprise resources
• innovations