DIREKTNI UTICAJ SPONZORSTVA NA RAZVOJ SPORTA

Abstract

Sponsorship, as a very successful form of marketing, is quite common in sports. Thanks to the fi nancial means which come from sponsorship, sports teams and individuals achieve top results. In return for that, sponsors take advantage by enhancing their brand and image for longer period. An extensive infl uence of sponsorship over sports development has been achieved through properly selected elements of sports strategy

Keywords

• as a very successful form of marketing
• is quite common in sports. Thanks to the fi nancial means which come from sponsorship
• sports teams and individuals achieve top results. In return for that
• sponsors take advantage by enhancing their brand and image for longer period. An extensive infl uence of sponsorship over sports development has been achieved through properly selected elements of sports strategy
• sponsorship
• strategy
• marketing
• image
• infl uence
• teams
• result