Construction and Application of the Design Method of Cultural Products Based on the Meme of Liao dynasty ceramics

Abstract

A design method of one cultural product based on the meme of artifacts was constructed and applied to the development and design of cultural products. Firstly, the paper puts forward that the outer “tangible” level of the “spatial perspective” of culture corresponds to the dominant meme, as well as the mid “behavioral” level and Inner “intangible” level correspond to the hidden meme according to the theories of meme and the “spatial perspective” of culture. What’s more, the meme was extracted according to the appearance of Liao dynasty ceramics and related research literature. Secondly, based on the extracted meme of Liao dynasty ceramics, the design method of cultural products was constructed by applying the theoretical framework two orders of the signification of Roland Barthes Semiotics to explore the extended cultural meaning of meme and apply its translation to the design of cultural products. The design method of cultural products constructed by this Institute is more inclusive of the intrinsic level of artifacts than that in the past, which only created cultural products that focus on the physical representation of the visual elements. It is an attempt to provide designers of cultural products and students with design background with a design method of cultural products for reference.