Archaeology in the Czech Media: Does anyone care?

Abstract

This article discusses the possibilities and effectiveness of the presentation of archaeological information and topics in Czech Television News in the context of continuing media convergence. Comparisons are made between the output efficiency in linear television broadcasting and online platforms. Quantitative analysis is given of audience and attendance data on five particular archaeological themes prepared by the public service television news. This is a view from the 'other side'.

Keywords

• archaeology
• media
• television
• internet
• public