Contribution à la validation initiale de la Grille d’observation d’un message de santé (GOMS)

Abstract

The efficiency of different strategies that promote health is narrowly linked to the efficiency of the messages transmitted. Until today, few efforts have been made to create a model that is practical and easily used by practitioners in promoting efficient messages about health. Witte (1992) proposes the theoretical framework of « Persuasive Health Message » (PHM) which would serve as a guide in the development of health messages. The operationalization of PHM allowed for the elaboration of la Grille d’observation d’un message de santé (GOMS), or, a grid for the observation of health messages. This article describes the elaboration of the GOMS and presents certain aspects of its validation.

Keywords

• health
• promotion strategy
• model
• advertising design
• GOMS