BUSINESS MODEL EVALUATION OF PRIVATE ELEMENTARY SCHOOL IN INDONESIA

Abstract

The decline in SDS Kartini students continues to disrupt the learning process. The COVID-19 Pandemic has caused SDS Kartini to adapt to the current situation. It requires SDS Kartini to know the business model to continue school activities. The aims of this study are (1) to analyze the current business model, (2) to evaluate the business model, and (3) to design a new business model for SDS Kartini. This study uses a business model canvas and importance-performance analysis methods. The results showed that all elements of the business model were identified. Evaluation of the business model with importance-performance analysis resulted in elements that became priority improvements, namely channels and key resources. The new business model is designed based on the results of priority improvements. Improvement of channels, namely creating online and offline marketing media. Improvement of key resources, adding online and offline school facilities, and increasing the ability of teachers and educators in digital learning. Modifications to these elements affect changes to customer relationships, revenue streams, and customer segments that are not improved and developed because they are in the high performance, low importance quadrant.

Keywords

• business model canvas
• elementary school
• importance-performance analysis