MAJOR METHODS FOR ASSESSING COMPANY’S COMPETITIVE CAPACITY

Abstract

The author provides a view on the currently available methods of assessing the competitive capacity in companies. The major pros and cons regarding the methods are also highlighted.

Keywords

• competitive advantage
• company’s competitive capacity
• competitive capacity of goods or services
• efficiency in production activity
• конкурентные преимущества
• конкурентоспособность предприятия
• конку-рентоспоспособность товара или услуги
• эффективность производственной деятельности