Rules for selection of computer system to support customer relationships management

Abstract

The number of support systems for business management on the Polish market is increasing. Because of that, enterprises are facing a more and more difficult dilemma: which solution to choose? This paper will present stages of the selection process of applications for customer relationships management support, discuss selection criteria and present a decision making tool for the selection of management support system, allowing for multi-faceted and impartial comparison of business applications.

Keywords

• CRM
• Implementation of CRM
• selection of the CRM system
• CRM system selection criteria