Heliyon (Sep 2024)
Research on the energy saving behaviors of university students based on TPB in a hot summer–cold winter area in China
Abstract
Energy saving in higher education institutions holds significant importance in the establishment of environmentally friendly and low-carbon societies, with the energy-saving behaviors of university students playing a pivotal role in the development of sustainable campuses. However, there is a clear need for customized strategies to encourage energy-saving habits among university students in areas of China with extreme weather conditions, such as hot summers and cold winters. This study offers a thorough examination of the literature regarding energy-saving behaviors among college students and presents a new theoretical framework based on the Theory of Planned Behavior (TPB). A survey questionnaire is conducted at universities in regions with hot summers and cold winters across China, with the goal of identifying the main factors that influence students' intentions and actions regarding campus energy conservation. From July to August 2022, we collected 512 survey responses from different university campuses in China's hot summer-cold winter weather zone. The survey asked about subjective norms, understanding of energy conservation, and the importance of saving energy. Utilizing the Structural Equation Model (SEM), we examined how influencing factors are associated with energy conservation behaviors. Our findings indicate that (1) both the significance of energy conservation and subjective norms significantly drive energy-saving actions; (2) distinct factors impact different forms of energy-saving practices; and (3) the inclination to save energy partially mediates the relationship between comfort choices and the significance of energy conservation. This study presents a validated behavioral model tailored for regions experiencing hot summers and cold winters, offering valuable insights for college administrators in managing energy usage while also serving as a theoretical reference for establishing environmentally sustainable campuses.
