Clustering on Twitter: case study Twitter account of higher education institution in Indonesia

Abstract

Recently, higher education institutions have been using Twitter as one of tools to enhance their communication network. This paper aims to cluster Twitter data retrieved from the official Twitter account of higher education institutions in Indonesia. We expect to obtain a valuable information from the tweet posted. Furthermore, we use Twitter’s hashtag as a basis of clustering. We collect data from n=10 institutions that have an official account on Twitter. The Affinity Propagation algorithm was employed to perform the clustering task. According to the clustering results, we conclude that higher education in Indonesia mostly utilize Twitter to post general information, news, agenda, announcement, information to the new students, and achievement.