Towards a new model of risk communication

Abstract

n this article we will get a deep insight in Risk Communication Models, in search for the answers to the questions that we present, or, should it be necessary, to propose strategies that may help to make such communication more effective. Yet, our main issue will focus itself on the target group of risk communication and its context, in so that whenever mixed situations are present, the impact and effectiveness of the communication, its interaction and reiterative representations are also varied.

Keywords

• Risk communication
• web 2.0
• interactive representations