Proposing the Entrepreneurial Strategy Model of Start Ups in Response to Emergency Conditions (Case Study: Covid-19 Crisis)

Abstract

The Covid-19 crisis has had major negative impacts on the economic growth of countries and the closure of many businesses new ventures. The effects are twofold, especially for our country, Iran, which is also subject to unfair economic sanctions. Given the current economic challenges, the purpose of this study is to analyze the behavioral pattern of Iranian start-ups that have survived and even grown in emergency conditions (like Corona crisis). This research with a qualitative approach and using a case study method of template-based research design, examined 12 start-ups in different industries with in-depth semi-structured interviews. The results show that the adoption of preventive, problem-oriented and opportunity-oriented entrepreneurial behaviors before and during the crisis along with exploratory behaviors of questioning, observation, networking and experimentation increases the likelihood of start-up survival in emergencies. These results provide valuable insights for researchers and potential entrepreneurs regarding the behavioral patterns effective for emergency conditions.

Keywords

• covid-19
• emergency conditions
• start-up
• entrepreneurship
• entrepreneurial strategy