Medimay (Dec 2023)
Men's cosmetics, a phenomenon not far from reality
Abstract
Cosmetic habits are not limited to basic body hygiene and traditional facial care, but rather address the comprehensive maintenance and beautification of the entire body. The current perception of the male sex is a reflection of the change, innovation and liberalism of today's society in day. Cosmetic products, beauty items and aesthetic practices designed, manufactured and advertised to specifically satisfy the needs of the male audience are currently experiencing continuous and high growth. The first specific cosmetic lines for men have been developed to respond to typical male problems and care, baldness, acne, shaving. Man as a social being has managed to triumph in an area that until a few years ago was only dominated by the female sex, men's cosmetics has managed to establish itself as a global event for the good of a society also populated by men.
