EMOTIONAL LABOR AND PROSOCIAL MOTIVATION IN TURKEY: A DEEP DIVE INTO THE DEPTHS OF HUMAN BEHAVIOR

Abstract

This study aims to investigate the potential relationship between emotional labor and prosocial motivation. The study aims to determine whether such a relationship exists, identify the dimensions of emotional labor influencing prosocial motivation, and assess whether prosocial motivation behavior significantly varies among demographic factors. Data were collected from 345 employees actively working in Turkey through surveys. The collected data were analyzed using statistical software packages SPSS 24 and AMOS 17. The results indicate a significant positive relationship between deep acting and genuine acting with prosocial motivation, while a significant negative relationship is observed between surface acting and prosocial motivation. According to the comparative analyses, prosocial motivation varies depending on marital status. However, no significant differences in prosocial motivation were observed based on gender, age, educational level, and working hours.

Keywords

• Emotional Labor, Motivation, Prosocial Motivation.