Zarządzanie promocją przedsiębiorstwa w internecie przy użyciu portalu Pinterest

Ekonomiczne Problemy Usług. 2015;116

 

Journal Homepage

Journal Title: Ekonomiczne Problemy Usług

ISSN: 1896-382X (Print); 2353-2866 (Online)

Publisher: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego

LCC Subject Category: Social Sciences: Commerce: Business: Marketing. Distribution of products | Social Sciences: Finance

Country of publisher: Poland

Language of fulltext: English, Polish

Full-text formats available: PDF

 

AUTHORS


Jakub Pawlak (Politechnika Poznańska)

EDITORIAL INFORMATION

Double blind peer review

Editorial Board

Instructions for authors

Time From Submission to Publication: 26 weeks

 

Abstract | Full Text

The growing popularity of internet marketing, especially social marketing lets makes more and more entrepreneurs engage in the social dialogue on social media channels. While a growing number of owners and decision makers in Polish companies decide to promote the company on popular networking sites such as Facebook and YouTube, Pinterest service channel remains widely unknown. The purpose of the article was to highlight the benefits for those entrepreneurs, who choose to engage in this online promotion tool. Ability of publicing image and movie files, the possibility of connecting them into groups and publishing, highlighting, commenting, and sharing makes possible to present the assortment of the company in an unprecedented way as well as to reach out to potential customers around the world.