The availability and promotion of low alcohol beverages in licensed venues: an environmental audit on the Gold Coast, Australia

Abstract

Objectives: Low-alcohol beverages (LABs) are becoming increasingly popular and more accepted in Australia. However, the extent to which these products are accessible in licensed venues remains unknown. This investigation aimed to explore the availability, visibility, advertising, and promotion of LAB products at licensed venues. Study type: A cross-sectional environmental audit of licensed venues in four entertainment locations on the Gold Coast, Queensland. Methods: An audit tool was developed. Licensed venues selected for auditing included bars, pubs, clubs, and nightclubs. Consent for conducting the audits was obtained from selected venues. Audits involved a walk-through of each venue’s public areas and a review of their beverage menu to observe availability, visibility, advertising, and promotion of LAB products. Results: A total of 58 venues were identified, with 32 (55%) providing written consent to audit. Overall, 18 venues (56%) offered patrons the opportunity to purchase LAB products. At bar service areas, LAB products were ‘not visible’ in 20 (63%) venues, and ‘somewhat visible’ in 12 (38%) venues. No bar service areas displayed LAB products with ‘high visibility’. Of 29 beverage menus audited, 10 (34%) displayed LAB products, with varying levels of visibility. LAB-related advertising and/or promotion was not identified in any of the venues. Conclusions: LABs were available in approximately half the licensed venues audited; however, the visibility and promotion of these products were poor. There is capacity to improve access to and promote lower alcohol alternatives within licensed venues

Keywords

• low-alcohol beverages
• alcohol