CREATIVITY IN THE MANAGEMENT FIELD IN BRAZIL: TRAJECTORY AND FUTURE DIRECTIONS

Abstract

ABSTRACT This study systematically reviews Brazil's organizational creativity literature and discusses emerging themes that will enable the field's continued development. Creativity is related to developing and enhancing ideas and has been investigated over a broad scope of perspectives. A search was conducted in the SPELL electronic library from a gap identified in literature review research in the country. The results showed that the field is still young and endogenous, with few partnerships between authors. However, it was also evidenced that the research has gained strength in the last decade, with a tendency to grow. The most investigated themes were organizational creativity and team creativity. In addition, emerging themes such as sociomateriality, artificial intelligence, distributed creativity, polyarchism and ambidexterity, which can leverage the impact of organizational creativity research, are discussed. Finally, specific conditions of the Brazilian context are discussed and presented as a way for national research to contribute for theories of creativity in organizations. We used only the Scientific Periodics Electronic Library (SPELL). Thus, articles from national journals not part of this database were excluded. Further studies may expand research bases and focus on how the themes identified in the article impact organizational creativity and performance.

Keywords

• Creativity
• Organizational Creativity
• Creative Economy
• Systematic Review
• SPELL