Developing the Inclusive Tourism on the Example of the Catering Organization in Hotels and Similar Means of Accommodation

Abstract

In the world and in the sphere of tourism there is a continuing tendency of development of hotel enterprises by means of deepening their specialization through meeting the inclusive needs of consumers of hotel services. The most relevant direction in this regard is to meet the requirements for providing inclusive catering services. The article considers issues of organization of inclusive catering in hotel enterprises with the purpose of satisfaction of demand for this service, increase of profitability of hotel enterprises, and strengthening of international integration of the tourism market of Ukraine in the global world tourism market. An analysis of websites-aggregators on reservation of services in hotels and similar means of accommodation is carried out in the aspect of possibility of choice of such places of accommodation with provision of the inclusive catering services. Based on the analysis, the authors came to the conclusion that in the websites’ filters for selection of accommodation options there is no information about the availability of inclusive catering services. To provide organized catering services, it is proposed to develop an appropriate set of menus and recipes, taking into view the possible demand for this service. Based on the above facts, we can conclude that organization of the provision of inclusive catering services will keep existing consumers of hotel services and attract new ones. All this will provide an opportunity to increase profitability both the restaurant enterprises exclusively at hotels and also at similar means of accommodation, thus hotel enterprises as a whole. Integration of the Ukrainian tourism market in the global according to the conditions of development within the conception of inclusive tourism will also be strengthened.

Keywords

• inclusive tourism
• inclusive catering services
• inclusive menus
• satisfaction of demand