PROJECTS OF INTERREGIONAL COOPERATION IN COMPENSATION STRATEGIES FOR REGIONAL DEVELOPMENT

Abstract

The article investigates the practice of implementing interregional cooperation projects in compensatory strategies for the development of regions and generalizes the priority directions of interregional cooperation. The authors specify the tasks of compensatory policy of regional attractiveness and mechanisms that underlie compensatory strategies for the development of regional economic space. It is noted that compensatory strategies for the development of regional economic space increase the attractiveness of the most problematic regions through the mechanisms of integration with the most developed regions. The attention is focused on interregional projects that promote additional expansion of regional markets by creating the conditions (production, infrastructural, economic, financial, personnel, marketing ones) for the development of products and services markets. The experience of implementing the partnership at regional and interregional level of Austria, Israel is generalized. The mechanisms of implementation of regional compensation policy at the state level of Canada, France, and the Netherlands are analyzed. The approaches to organizational support of the realization of regional attractiveness policy through the creation of so-called interregional and regional institutes-organizations are considered. The necessity of active use in the processes of interregional cooperation of such an organizational form of territorial marketing as promotional agencies is noted. The application of compensatory regional policy of attractiveness, in our opinion, will allow to intensify the transboundary potential of Ukrainian regions both in relations with other regions of the country, and in relations with neighboring territories of friendly countries. As priority areas and mechanisms of interregional cooperation it is expedient to consider: interregional projects that promote additional expansion of regional markets.

Keywords

• територіальний маркетинг
• міжрегіональне співробітництво
• політика привабливості регіону
• компенсаційна політика привабливості
• стратегії розвитку
• промоутерські агентства