IMPROVEMENT OF RURAL TOURISM IN THE AREA OF BOSNIA AND HERZEGOVINA USING MULTI-CRITERIA ANALYSIS

Abstract

The aim of the study was to evaluate rural households from five different regions of Bosnia and Herzegovina based on predetermined economic, ecological, and sociological criteria, using assessments from five expert professionals in the field. The study employed the fuzzy multi-criteria decision-making method called TOPSIS to ensure research accuracy. The results indicated that the rural household “Radoja” received the highest rating, which could serve as a solid foundation for future rural tourism development in Bosnia and Herzegovina. Based on the obtained results, it is possible to conduct future research in other regions of the country, providing appropriate guidelines for the development of rural tourism in Bosnia and Herzegovina.

Keywords

• Rural tourism
• multi-criteria decision-making
• fuzzy logic
• TOPSIS method
• Bosnia and Herzegovina