Marketing of Scientific and Research Organizations (Sep 2023)

Digital Transformation in Health Care and Its Marketing Dimension

Czerska Iwona

Affiliations

Czerska Iwona: Department of Marketing Research, Faculty of Management, Wroclaw University of Economics and Business, 118/120 Komandorska Str., 53-345Wroclaw, Poland

DOI: https://doi.org/10.2478/minib-2023-0014
Journal volume & issue: Vol. 49, no. 3
pp. 27 – 46

Abstract

To present issues treating digital transformation in the health sector and highlight the marketing dimension of this process.

Published in Marketing of Scientific and Research Organizations

ISSN: 2353-8503 (Print); 2353-8414 (Online)
Publisher: Sciendo
Country of publisher: Poland
LCC subjects: Social Sciences
Website: https://sciendo.com/journal/MINIB

About the journal