Bìznes Inform (Jul 2018)
The Factors of Competitiveness of Enterprises of Automotive Industry
Abstract
The article is aimed at identifying factors of competitiveness of automotive industry enterprises. In the article, making use of monographic and historical methods, a review of approaches of scholars to identification of factors of competitiveness of enterprises is carried out. The considered theoretical basis was used for formation of the initial list of 95 factors of competitiveness of automotive enterprises. This list was proposed to an expert group consisting of 15 respondents who carry out professional activities in the sphere of production and sale of cars. A classification of factors of competitiveness of enterprises of automotive industry is developed, which differs from the already existing in scientific literature by the following features: hybrid character of classification; conformity of the classification with the preliminary developed by the author spherical model of formation of competitiveness of enterprises of automotive industry in the car sales market; synthesis of theoretical basis of scientific works of scholars-economists and practical experience of management workers in the sphere of production and sale of automobiles.
