Internal Communication Campaigns And Employees' Motivation

Abstract

Internal communication is a complex vital process for the organizational success in a dynamic global market. At the beginning of the paper we will take into account the defining of the concept of internal communication, summarizing its importance, because internal communication solves problems as important as the need to increase the awareness about a product, such as the motivation of the employees and the creation of a work environment in which they really want to be in. Afterwards we will focus on the internal communication campaign and the presentation of the stages that must be followed in order to accomplish an internal communication campaign. For establishing the stages, we will follow a plan which represents a summary of the different presentations models present in specialized literature, adjusted though for internal audiences. Further we will discuss about the importance of such a campaign at the employee level and we will exemplify a few internal communication campaigns awarded within different PR international competitions from the recent years.

Keywords

• employees
• campaign
• communication
• internal
• motivation