The Evolution Path of Business Intelligence & social media Capabilities

Abstract

The evolution of information technology, artificial intelligence, and large volumes of data in web2, led to the formation of a new approach from the convergence of two scientific fields of business intelligence (BI) and social media analysis (SMA), which is called social business intelligence (SBI) with some researchers. Growing the number of studies in BI and SMA and the explosion of information, required coherence, integration and summary to knowledge extraction. The purpose of this paper is to recognize the capabilities that are the result of the two scientific field convergence. The bibliometric methods have been used to analyze publications tile 2022 and map the topics trend, historical graph, co-occurrence network and knowledge map of social business intelligence capabilities. The results indicate that the nature of business intelligence studies changes toward the analysis of big social media data and integration of analytical and managerial capabilities in BI with the power of marketing, communication and networking in SM. Also, five clusters of social marketing capability, data analytic capability, knowledge capability, communication capability, and transformational capability have been identified for SBI. About the role of SBI in empowering organizations in the digital era, especially in business related to marketing and innovation goals, it is recommended to equip organizations with this technology and its capabilities.

Keywords

• business intelligence
• social media
• social business intelligence
• bibliometrics
• capabilities