The Impact of Graphics and Visual Attractions of Bojnourd Local Media on Lifestyle

Abstract

This research investigates the effect of local media on lifestyle in Bojnourd city through correlation and applied methods. The sample size was 380 people by cluster random sampling method. The purpose of this study is to investigate the impact of local media on lifestyle in Bojnourd and to examine the components of local media on lifestyle in Bojnourd and seeks to answer two questions, so that local media on lifestyle in Bojnourd What effect do local media components have on lifestyle? Smart statistical software and structural equations were used to analyze the data. The hypotheses were tested by calculating Pearson correlation coefficient and modeling structural equations with a partial least squares approach. The research results showed; The average lifestyle and local media are average. Also, the correlation between local media and lifestyle variables is equal to 0.026. The value of Cronbach's alpha coefficients and combined reliability for all variables in the study is more than 0.7 and for data analysis, SPSS and PLS software were used. According to the results of the study, local media on the lifestyle of citizens in the city. Bojnourd is effective.

Keywords

• life style
• local media
• citizens of bojnourd