Five strategic foresight tools to enhance business model innovation teaching

Matthew J. Spaniol; Christina M. Bidmon; Anna Holm; René Rohrbeck

doi:10.5278/ojs.jbm.v7i3.2637

Journal of Business Models (Oct 2019)

Five strategic foresight tools to enhance business model innovation teaching

Matthew J. Spaniol,
Christina M. Bidmon,
Anna Holm,
René Rohrbeck

Affiliations

Matthew J. Spaniol: Department of Management, Aarhus University
Christina M. Bidmon: Department of Management, Aarhus University
Anna Holm
René Rohrbeck: Department of Management, Aarhus University

DOI: https://doi.org/10.5278/ojs.jbm.v7i3.2637
Journal volume & issue: Vol. 7, no. 3

Abstract

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We discuss our lessons from 8 years of teaching business model innovation to executives in our part-time MBA program. We inspect how the usage of 5 strategic foresight tools has supported students to innovate business models and discuss the advantages and disadvantages of using student-owned live cases.

Published in Journal of Business Models

ISSN: 2246-2465 (Online)
Publisher: Aalborg University Open Publishing
Country of publisher: Denmark
LCC subjects: Social Sciences: Commerce: Business
Website: https://journals.aau.dk/index.php/JOBM

About the journal