Archetype-Based Modeling and Search of Social Media

Abstract

Existing keyword-based search techniques suffer from limitations owing to unknown, mismatched, and obscure vocabulary. These challenges are particularly prevalent in social media, where slang, jargon, and memetics are abundant. We develop a new technique, Archetype-Based Modeling and Search, that can mitigate these challenges as they are encountered in social media. This technique learns to identify new relevant documents based on a specified set of archetypes from which both vocabulary and relevance information are extracted. We present a case study from the social media data from Reddit, by using authors from /r/Opiates to characterize discourse around opioid use and to find additional relevant authors on this topic.

Keywords

• information retrieval
• modeling
• social media
• big data
• machine learning
• deep learning
• natural language processing
• word embeddings
• opioids