華文地區數位出版產業發展之探討：以臺灣和大陸為例 The Development of Digital Publishing Industry in Chinese Language Areas—Taiwan and Mainland China

Abstract

華文風潮興起，數位出版的特性有助於相關文化傳播。本研究採用文獻分析與深度訪談的方式，探討華文的主要地區－臺灣與中國大陸數位出版產業情況，進而從四個構面（技術、授權模式、內容、經營模式）切入，分析比較臺灣與中國大陸在發展數位出版產業的優勢與劣勢。Learning Chinese has become a trend. The characteristics of digital publishing are contributive to global dissemination of related culture. In this research, the literature analysis and in-depth interview methods are used to study the current status of digital publishing industry in main Chinese areas-Taiwan and Mainland China. Moreover, we analyze and compare the strengths and weaknesses of digital publishing industry in Taiwan and Mainland China based on four facets (technology, licensing models, contents, and business models).

Keywords

• Mainland China
• Taiwan
• chinese language areas
• Digital publishing
• Inquiry learning