The area of the Physical Education/ Sport Cciences in the era of the artistic or transaesthetic capitalism

Abstract

This book review presents the book “The world anesthetization: live in the era of the artistic capitalism” written by Gilles Lipovetsky and Jean Serroy, published in 2015, by Companhia das letras (publishing house). With an instigate analysis and its criticism about the relationship between the esthetic and the world in the capitalist context, the book contributes to the reflections related to the mediation between the Physical Education/ Sport Sciences and the body practices. Nowadays, the impact perceived in the artistic or transaesthetic capitalism in the styles of life, presented, carefully by the authors, allows the comprehension of multiples and widespread individualistic and hedonist ways to take care of himself/herself. This reality is still relevant to the debates among the academic and professional area.

Keywords

• educação física e treinamento
• práticas corporais
• estética
• capitalismo